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bash new collection • ba&sh - ba&sh • Nouvelle
ba&sh owes everything to a friendship between two adventurous women who shared the same vision for innovative fashion with a real sense of purpose! THE OUTLET: up to 70% off a selection of iconic styles !
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DA: 47 PA: 54 MOZ Rank: 91
Who are the founders of BA and SH?
Created by Sharon and Barbara, ba&sh reflects the modern woman. Both timeless and unique, ba&sh clothing is a statement of your unique personality and character! Go for glamourous in our beautiful red dresses, or chic and sophisticated in a women’s jumpsuit, ba&sh knows how to dress women with elegance throughout the seasons.
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Where can I buy BA and SH clothes?
(Currently, Ba&sh is only sold in mall boutiques in China.) “Many retailers don’t systematically look at those things, but we don’t want to have silos; we want to be fluid,” Grenade says.
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How is BA and SH different from other French brands?
Unlike other French fashion brands that have entered the US before it, including Maje, Sandro and The Kooples, Ba&sh doesn’t rely on wholesale retailers to reach the majority of its customers. In today’s market, leaning into wholesale without also building direct-to-consumer relationships can compromise long-term customer loyalty.
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How big is the BA and SH business?
Ba&sh has since communicated its contemporary positioning — Grenade calls it “effortless, elegant chic” — to American consumers who now represent 10 per cent of the brand’s overall business; the proportion is expected to double by the end of 2020.
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