Follow these steps to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search engine results.
TIP 1. VOICE SEARCH
Voice Search is now set to modify the way we create content. The better version of the content will address and provide answers to the questions most viewers ask. The concept of creating content based on a keyword list will not work anymore. It is now related to making content to reach the searcher goal. Search engines are now capable of identifying the context with the goal that the content that answers the inquiry and contains data about the topic will win.
TIP 2. LINK-WORTHY, USEFUL CONTENT
In 2018, engagement is now a key player in achieving great SEO results. It is now of utmost importance to create content that is link-worthy, user-driven and answers related questions in addition to presenting useful information. A schema is another zone that will keep on being a point of focus in accomplishing quantifiable outcomes within organic search online.
TIP 3. SECURE LINKS (SSL)
Two years ago, Google gave an announcement that secured website certificates (SSL) were starting to have an effect on websites ranking. Browsers such as chrome have recently started flagging sites that don’t begin with HTTPS as being potentially insecure. At $39/year, this is considered as one of the least expensive and easiest solutions to boost SEO ranking in 2018.
TIP 4. SEARCHER INTENT
Our SEO work is now being affected by Google’s focus on matching search results with the exceptional intent of a searcher’s inquiry. We currently should look past keywords and conventional ranking components to comprehend the sorts of content the search engines regard important for priority terms. In addition, we’re looking past the first page to comprehend special opportunities and threats by vertical.
TIP 5. SUBDOMAIN VERSUS SUBDIRECTORY
We lately have relocated our blog from a sub-domain to a sub-directory in our root domain to see how this can benefit our root domain to increase domain authority. In addition, we have exerted all our efforts into our blog to acquire the benefit of increased visibility for our top-level domain, which is the most vital one over the long haul.
TIP 6. VIDEO SEO
Cisco conducted a study last year, which predicted that by 2021, 82% of all consumer internet traffic will be video. This indicates that video content will exceed the level of all forms of content within the next few years. Moreover, YouTube is considered the second largest search engine globally. Creating optimized video content is now considered a huge opportunity to get your brand to rank higher than your competitors are.
TIP 7. BATTLE OF THE SNIPPETS
The expanded Google SERP features are now considered the biggest modification. In addition to accomplishing page one, top three rankings, we aim to have our clients be featured with extended schema usage and varied featured snippets.
TIP 8. SEO-RICH, LONG-TERM CONTENT
In 2018, we are now writing content in long-form. Content pages of 1,500 words or more are performing better in the search engine rankings and drawing more organic traffic than shorter pages. Studies show that users remain on these pages longer and long-form content receives more backlinks and social shares. The main factor to success is to focus on evergreen topics and high-quality writing.
TIP 9. THE POWER OF SOCIAL MEDIA
In 2018, we are now writing content in long-form. Content pages of 1,500 words or more are performing better in the search engine rankings and drawing more organic traffic than shorter pages. Studies show that users remain on these pages longer and long-form content receives more backlinks and social shares. The main factor to success is to focus on evergreen topics and high-quality writing.
TIP 10. SITE SPEED
While there have been various clues paving the way to it and we’ve been getting clients ready for it, Google has officially declared site speed as a ranking factor. Users request results and they need them fast. Site speed also provides higher conversion rates so it’s a money-making investment.
TIP 11. MOBILE RENAISSANCE (AGAIN)
The shift from a desktop-based to a mobile-based Google index is fast approaching, requiring responsive design or better alignment between content on mobile and desktop sites. Google officially made an announcement that page speed is a ranking factor for mobile search results, making its AMP technology even more appealing. In conclusion, Progressive Web Apps will have greater support for iPhones, affecting mobile design patterns & trends.
TIP 12. PROLIFERATION OF SMART DEVICES
The one thing that sums it all up is the proliferation of smart devices like Alexa, Google Home, and Apple Home Pod, in addition to the smart assistants on our devices like Siri and Google App. There are more common search and voice input language going on, and it’s the manner by which one sets themselves up for SEO success in a voice-driven search world.
We are also available to answer any related questions and provide advice on how to get started on digital marketing for your event or organization.
Feel free to pick our brains. Contact Sendian Creations today and see how we can help.
